WHY HIRE A SOCIAL MEDIA AGENCY?

Social media is rapidly becoming one of the pillars of digital marketing. 

Facebook users spent an average of 35 minutes a day on the platform in 2020, and TikTok users were close behind, spending 33 minutes each day on the app. That means collectively, people devote billions of hours of attention to social media each year.

No wonder businesses increasingly turning to social media platforms for marketing. 

A social media manager has time dedicated specifically to your social media accounts to ensure that posting stays on track. Not only will they stick to a posting schedule, but they will schedule posts in advance in order to eliminate the “I’m too busy to post right now” mentality. Keeping your company relevant to followers is the top priority here.

Along the same line as posting consistently to social media, monitoring accounts is just as vital to keep track of your company’s account engagement. This is another one of those things that just might not seem as high priority as other daily tasks - but it is just as crucial to the success of your accounts. One of the last things you want to do is miss messages from customers or potential customers and end up making them feel ignored by your company.

We can’t stress enough how important it is to make sure the content you find and post is engaging for your audience. Not only should posts be interesting, but you should have a diverse range of post types as well. Gaining more meaningful engagement on your social media posts is where a trusting relationship is built between your company and its customers.

A social media manager will utilize the necessary tools to monitor keywords and search through resources to find the best and most engaging content for your target audience. Staying up-to-date on the latest news and information specific to your company will give your customers a place to get interesting articles and keep you in the spotlight.